Making your media investment go further and do more
Make Every Media Decision Count
Effectiveness fell following the last recession because of poor planning decisions:
“The GFC (Global Financial Crisis) appears to have triggered or amplified a number of practices that undermine long-term effectiveness.” Binet & Field, Media In Focus, 2019
The GFC looks small compared to Covid-19. So what will you do? How good is your media planning?
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Intelligence powered decision making
A unified 360 view of media planning decisions that will empower your teams