Media Effectiveness
Improve the effectiveness and maximise returns from your media investment
Beta Firinn’s premium audit product is built specifically for marketers and media professionals and serves as the cornerstone to improving your cross-channel media performance.
Our proprietary technique, data modelling, and scientific approach combine to provide the deepest media expertise. Every brand is unique and every brand deserves the best outcomes.
Engineered for growth and Actionisation
Smarter decisions are based on a unified perspective taking into consideration KPIs, metrics, and classifications that work across channels, campaigns, and more.
Input, audit, adapt, perform
Strike the perfect balance between objectivity and customisation. Behavioural and media data are key components in connecting your brand with your potential customers, and creating meaningful business outcomes.
Collect, enable, harvest
Beta Firinn connects media and consumer data from all available sources. Our unstacked approach means you have unfettered insight to what is driving media performance and what’s not.
What do clients say about Beta Firinn?
'A truly innovative and thought-provoking approach'
Marketing Director, FMCG
'I’m very happy with the output of this process. I now need to see how my team and agency adapt and evolve with the new insights we have, but I am hopeful that that our campaign performance will improve by a good margin. Excellent value for money, and I look forward to working with the team at Beta Firinn again' CMO, Retail
Meet the Team
Charlie Barwick, Sales Director
Our clients get huge value from auditing their media plans; indeed that value monetised is many multiples of the audit cost.
Every media campaign can be improved, and a Firinn Audit will uncover the areas which can improve performance and ROI. It will also provide the reassurance that other aspects of your plan are fully optimised.
Request a demo or contact Charlie directly
