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    Measuring Marketing Effectiveness Must Be An End-To-End Process
    Ian Mc Grath
    • Feb 11
    • 4 min

    Measuring Marketing Effectiveness Must Be An End-To-End Process

    So much of the focus on measuring marketing effectiveness is placed on the creative, the messaging, and the media execution.
    Everything Changed In 2020 including Media Auditing
    Jamie Venerus
    • Jan 11
    • 3 min

    Everything Changed In 2020 including Media Auditing

    73% of clients agreed that media auditing needs to move away from price-based judgement. Beta Firinn has the answer.
    8 Tips On How To Get More From Your Media Plan In 2021
    Jamie Venerus
    • Dec 16, 2020
    • 4 min

    8 Tips On How To Get More From Your Media Plan In 2021

    Media performance is a critical driver of advertising campaign success.
    Why media doesn’t work during a recession
    Jamie Venerus
    • Nov 18, 2020
    • 3 min

    Why media doesn’t work during a recession

    As consumer behaviour has changed and adapted to new realities, the need to communicate with consumers has become more challenging.
    How Media Planning Works - Are You Seeing The Right Results?
    Jamie Venerus
    • Nov 12, 2020
    • 3 min

    How Media Planning Works - Are You Seeing The Right Results?

    In a time of unprecedented change, innovation, and upheaval, are your seeing the rights results from your media plan?
    How To Produce A Great Media Plan (Part 2)
    Jamie Venerus
    • Nov 10, 2020
    • 3 min

    How To Produce A Great Media Plan (Part 2)

    How to produce a great media plan
    How To Produce A Great Media Plan  (Part 1)
    Jamie Venerus
    • Nov 3, 2020
    • 3 min

    How To Produce A Great Media Plan (Part 1)

    How to plan a great media campaign
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